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Search results for “external communication”
Earning rewards by elevating the “island experience” among Chinese tourists
11/30/2018
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2:30:05 PM
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Chinese consumers increasingly favor in-depth products focusing on a specific destination, therefore, it is imperative for the travel industry to come up with island tour-related options to capitalize on the opportunity.
Why is there no global B2C online travel brand yet?
12/04/2017
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9:23:00 AM
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To be global, a brand needs to be able to reach the vast majority of consumers across the world. And these brands are missing one key piece of the puzzle - a global B2C brand.
China's Alipay, Norway's tourism agency forge mutual promotion partnership
09/22/2017
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10:03:38 AM
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China's leading online payment service Alipay and Norway's tourism promotion agency announced a mutual promotion partnership to provide better services to Chinese tourists in the Nordic country.
Google: Voice search is making an increasing impact
06/28/2017
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9:56:19 PM
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According to Google UK research, consumers say they search more than ever since the advent of voice search on mobile and 51% of them use both voice and text and voice interchangeably.
It’s not just about big data, leverage small data, too
01/05/2017
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9:17:34 AM
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Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Travel loses its edge as moment marketing picks up elsewhere
09/23/2016
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10:34:14 AM
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“Moment marketing” is the idea of idea of hitting consumers with relevant messages during a particular event or scenario – in a bid to capture that moment of inspiration that might lead them to searching and then buying a product.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Hotels have the data to be better with email
04/27/2016
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4:18:13 PM
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You rarely see hotels send emails to customers because the vast majority of the hotel’s digital media efforts revolve around securing the booking – very little is done after the booking has been made.
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